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As a website owner you really want to make your internet site as popular as possible and get as much web traffic as you can. If you do not know how to promote your site’s popularity, look to the leading search engines like Google, Bing and Yahoo for assistance. Ranking high in either of them will massively boost your website’s popularity.

You just cannot afford not to work on ranking well, gaining server crushing traffic or increasing your website’s popularity if you just sit around and expect things to occur by itself. You have to constantly work on improving your web site’s rankings, traffic, authority and popularity in order for the search engines to see it as an authority.

Lots of links equals lots of love from all the major search engines resulting in better rankings. The better the website that links back to your internet site the higher your website will be rated. Google is unquestionably the search engine to concentrate on as over 80% of individuals use it to find stuff of the net. Google is unique in that it rates each site on a scale of 0-10 which it terms a PageRank. Say for example you have a backlink from a web site with a PR of 5 or more, the search engines sees that as more important.

Social Bookmarking websites like Digg, Stumbleupon, Mixx and Reddit provide some of the best quality backlinks to you web site. Getting links from these high PageRank web sites is the most cost effective way in getting high quality backlinks if you know how.

Send server blasting traffic to your website by bookmarking it everytime you add new content. Do not undervalue the value of adding superb content to your site. As you start bookmarking your content, more people will visit resulting in more sales.

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Social Networking, one of the most used technologies of the year 2008 is now heading to a new year. The social networking websites have seen a rapid constant growth through the year 2008. However, today many of the people think that social networking is over crowded and is about to nose dive in the forthcoming months. So let’s have a peak into the future of social networking websites.

For business promotion, Social is still on the right track

In the year 2008, promotion of business through social networks was considered as the best online business promotional strategy. However, today many online marketers think that social networking has lost its charm. The reason they say for this is the over crowded Internet. The true fact here is that the Internet marketers are finding it difficult to get highlighted to get highlighted in the social media crowd. As the old saying goes, “the bad workman blames his tools”, the Internet marketers are blaming the crowded Social Networks because of their improper promotional approach. A crowded place is the best one to promote your business and social networking is the perfect spot.

Teens and High School buddies will stick to the existing Social Networks

Myspace and Facebook are known to almost all the teens in the planet who uses the Internet. These social networking websites re-defined the mode of communication and today, the International barriers aren’t even speed bumps on the social networking superhighway. The social networking websites have helped the high school buddies a lot to stay connected. This attraction of social networking websites to teens will continue in the next year too. It means that the social networking websites will continue to gain popularity in the same pace as in 2008.

The Changing trends – Designing own social networking websites

The simple social networking web design technology has made many people to create their own social networking websites. Statistics indicate that many more people will design there own social networking websites and this is gonna be a trend in 2009. The social networking websites will become a must have to all of them by the year 2009.

Getting prepared for the new trend in social networking

With everyone creating a social networking website, it’s time that we should be prepared too. With the easiness in social networking website design, there is absolutely no reason why you shouldn’t have one of your own. However, we know the fact that everyone of us is not born with unique creativity and not all of them are great programmers. You can have your own social networking website even if you are not a skilled programmer. There are many professional social networking web designers who can create professional social networking websites for you at an affordable cost.  What are you waiting for? Create your social networking website today and prepare to welcome the new trend in social networking.

Using the social networking widgets on your DROIDX home screen

There is a lot of talk nowadays about Search Engine Optimization, but not so much about Organic Search Engine Optimization itself. So what exactly is Organic Search Engine Optimization?

Organic Search Engine Optimization is just like ordinary Search Engine Optimization in that it is the process of optimizing the design of your website so that search results using keywords in search engines will rank your website higher in the non-paid listings. Organic Search Engine Optimization (also called Natural Search Engine Optimization) however, also has a slight difference from ordinary Search Engine Optimization in certain aspects but the main focus is to work towards getting the best ranking in Natural or Organic search results (SERPs).

For instance, Organic Search Engine Optimization requires your SEO team to evaluate your website thoroughly to see how best to optimize your website’s potential. The SEO team will then try to identify any technical issues which can bar your site from being indexed properly during the Organic Search Engine Optimization process.

Organic Search Engine Optimization also requires detailed keyword analysis to be done so your Organic Search Engine Optimization team can produce a list of appropriate keywords and phrases that can be used for your website. Keyword analysis should require real information about the function, products and services offered at your website, stay aligned with your goals for marketing your website, and try to get the best Organic Search Engine Optimization impact on the search engines and end users. Some Organic Search Engine Optimization specialists will give you a list of target keywords and phrases that have been ranked as to how popularly use each is by Internet searchers.

It has been found that to get the best search engine rankings, Organic Search Engine Optimization should rely on effective and efficient organization of the website, with content selected by your Organic Search Engine Optimization team so that keywords and phrases will not look ridiculous when used in the website content. Organic SEO starts with selecting the right Title and Meta tags, creation of on-page text with emphasis on content and layout, and then followed by insertion of internal links of the various web pages of your website. If these are followed by your Organic Search Engine Optimization team, keyword relevance and correct page formatting will increase.

Organic Search Engine Optimization also requires manual submissions of your website to directories and search engines. This helps assure you – the client – that Organic Search Engine Optimization will meet the special demands, regulations, and legal requirements of every search engine that is contacted by your Organic Search Engine Optimization
team.

Your Organic Search Engine Optimization team must rely on ethical link building techniques, not only to safeguard the security of your search engine rankings but also to allow your website descriptions to be placed under the right directory categories. Ethical Organic Search Engine Optimization link building will also help your website use only the correct resource web sites.

Does Organic Search Engine Optimization end here? Actually, no, your Organic Search Engine Optimization team must constantly track search engine submissions so that they can tweak and amend your website if needed to provide the best results for you. Organic Search Engine Optimization also requires that the team document their monitoring activities so you yourself know what is happening all the time.

It would be helpful if your Organic SEO team can track the numbers of visitors your site generates, to make it more convenient for you. After all, you need to concentrate on running your organization and/or business so Organic Search Engine Optimization should be a separate endeavor that others should do for you.
Otherwise, why outsource this function?

Organic Search Engine Optimization aims to help you bring in more visitors than you were getting before, so that your potential sales will be maximized in the process. But you need to avoid illicit practices and favor Organic Search Engine Optimization more because:

1) illicit marketing practices do not reflect well on you or the SEO team you hired.

2) Organic Search Engine Optimization does work when used the right way.

3) Organic Search Engine Optimization does not harm the search engine you will submit your website to, so you have a favorable image with search engines in general, and

4) Organic Search Engine Optimization is part of the use of best practices that have been accepted by most of the Internet world nowadays.

How then do you find an Organic Search Engine Optimization team that you can work with? One way is to look for SEO industry data about who are the best Organic SEO players currently operating online. Examine the background of the company, and pay close attention to who they cite as their satisfied clients. You might want to contact these clients yourself discreetly so you can inquire into their Organic Search Engine Optimization experience with that SEO player. Another way is to ask people you know who have used Organic Search Engine Optimization themselves. Sometimes, the best way to get proper service is through ordinary word-of-mouth advertising from people you trust.

www.gsinc.co.uk Why is the Google site command useful and how do you use it? Find out more in the this search engine optimization (SEO) tutorial by Gareth Davies of GSINC Ltd. For more SEO, Link Building and ECommerce tips visit www.gsinc.co.uk

Introduction

Search Engines have developed into the Internet’s most popular and powerful source of information, accounting for an estimated 80% of the Internet’s traffic (Heche, 2007, p. 1). As a result, website owners are realizing the power in such devises and are shifting marketing budgets into the optimization of their sites specifically for search engines. During the toddler years of search engine optimization (SEO), crafty developers took advantage of weak search engine algorithms to display their websites in top results, regardless of their site’s relevance. However, as more advanced Internet search engine technologies emerged to solve such exploits, new SEO methods were pursued (Boykin, 2007, p. 1). With the growth in search engine popularity and accuracy, and with newly emerging techniques used to target such engines, SEO has become a cut-throat competitive industry that is quickly being dominated in its utilization by big-business corporations (Murray, 2007, p. 1). Regardless of a company size and status, however, company webmasters with basic knowledge of HTML and blogging can establish top search engine rankings for websites that target niche markets with great efficiency by employing specific on-page and off-page SEO techniques.

A Search Engine Primer

Search engines did not become popular overnight. In fact, it took half a decade for the general public to catch on to the power of them. Search engines have become a woven part of society only because of their brilliant architecture; systems with frameworks so complex, yet so simple in user utilization that a novice can operate it. Concisely, the modern search engine is an intricate tool formulated to minimize the discovery time of information by minimizing result digression and maximizing result accuracy based on hundreds of relative factors. The basic functionality of a search engine includes content discovery, indexing, querying, and ranking (Fishkin, 2007, p. 4).

Content discovery is often referred to as “Web crawling”. The analogy of the “Web” is an important concept to grasp, since its analogy will act as a backbone to understanding the search engine discovery process and the terminology involved. The internet can be generally referred to as the World Wide Web, or just Web for short, because the structure of the internet most resembles the structure of a spider web (Davis, 2005, p. 1). Each of the billions of pages of content are linked together in some way or another to create an incomprehensibly large network of connections. Consequently, search engines have called their automated programs that crawl this web “bots” or “spiders”. Modern crawlers revisit indexed sites on a regular basis to look for changes or revisions. Sites are normally updated by the crawler between a one or two months time. In estimation, search engines have only crawled about half of the Web’s content pages, accounting for between eight to ten billion pages (Fishkin, 2007, p. 4).

Every page that is crawled on the Web by a search engine is placed into a gigantic database called an index or sometimes a catalogue. Massive organization is applied to the index in a way that requests can sort through billions of pages and find relevant matches within just fractions of a second. Sometimes it can take a considerable amount of time for a search engine to actually index a site after crawling it. During this time, the site will not be available on index to those searching (Fishkin, 2007, p. 4).

Content querying is the provision of an interface or gateway connecting the human user and the results waiting inside the search engine database. The results vary in type from web pages to online published word processor documents, and are returned to the user based on the criteria they indicate. The method a user might use to indicate criterion varies based on the search engine. Search engines normally provide a blank text input field in which the user can type terms or phrases into then press a button to send the query to the search engine for processing. Many modern search engines incorporate exclusive input syntaxes that a user might learn to take full advantage of the search engine’s power. Natural language searches, however, allow a user to input full sentence-structured questions instead of requiring the user to learn query syntaxes (Sullivan, 2007, p. 1). An example of syntax is placing terms in quotations. Google, the most commonly used search engine of today, uses quotations to specify results that return exact matches to all the terms in the order they are listed in quotations. Google includes ten other operators used to better define a query and home in on the target results (Google Cheat Sheet, 2007, p. 1).

Ranking becomes a search engine’s most distinguishing process, as this will determine what and how information is displayed to the user. A commonality all search engines share by nature is the organization of pages by relevancy starting first with most relevant and ending with least. The higher a page’s rank is, the higher the site’s probable relevance will be as perceived by the engine. Every search engine uses its own unique method of determining how pages rank in relation to one another, and these are called algorithms. An algorithm is a mathematical formula that will take into consideration dozens of factors that have positive and negative effects on page rank. Think of it as a set of rules that a judge uses to determine which girl wins in a beauty pageant. The winner will always showcase more than just beauty alone, but instead, indicate a deeper purpose like the reputation, talents, and even life intentions. The many factors involved in judging contestants in a beauty pageant are very much like the factors used to rank a webpage (Sisson, 2006, p. 12).

Brief History of the Search Engine

The earliest breeds of search engines were not actually search engines at all, but rather massive directories of content pages manually submitted by their authors. It was not until spiders and bots came to the scene that people began to see the power behind such tools (Wall, n.d., p. 8). Archie appeared in 1990 as the very first tool used to search pages of the Internet. It was named Archie to resemble the word “archive” without the “v”. Built by Alan Emtage, the program indexed directory listings from public FTP sites. An alternative tool emerged a year later called Gopher, which indexed solely text files instead of all computer files. Two other index systems called Veronica and Jughead searched the Gopher index servers and provided more targeted keyword search (Wall, n.d., p. 2). By 1993, a new generation of search engine emerged from a student at MIT: automated web crawling. Initially used for counting and measuring the size of the Web, the first web crawling bot on the Internet was named the World Wide Web Wanderer by its creator Matthew Gray. ALIWEB (Archie-Like Indexing of the Web) was introduced in the same year with the capability to collect page meta-data and allow page authors to submit their own content. Search engines and crawling technology wasn’t yet seen as having any true significance for society until further university experiments were done (Wall, n.d., p. 1).

As the Internet gained popularity and started appearing as a business opportunity to investors, college students began getting large funding opportunities. This boom in funding caused break-through developments such as relevancy-based indexing to occur. Corporations like Altavista, Ask Jeeves, Lycos, Yahoo, and Google in turn met at the search engine scene, each bringing their own new innovations to the table. Altavista offered a brand new method of searching for the end-user known as natural language inquiry (Wall, n.d., p. 1). Ask Jeeves was quick to mimic this technique, but also focused on building its index from web communities. A few years later, Altervista was bought by Yahoo! for 235 million dollars, which was just one of that many small steps taken toward the multi-billion dollar establishment Yahoo! is today (Olsen, 2003, p. 1). Lycos contained the largest index of any search engine of its time with more than 60 million documents in 1996, but eventually evolved into the fifth most popular web portal in the world (Sherman, 2002, p. 1). Lycos abandoned its own search engine algorithm, and began powering its search feature by Ask in 2006, which is former Ask Jeeves (O’Reilly, 2006, p. 1).

Although Google entered the scene relatively late in 1998, it still managed to ultimately come out on top from its tough search engine competitors (Google Milestones, 2007, p. 1) Through collaboration, Larry Page and Sergey Brin babied their creation until receiving more than 25 million dollars in funding in just a year’s time from its initial launch (Google Milestones, 2007, p. 3). Google partnered with AOL and Yahoo! by early 2000, which also marked the release year of the renowned Google toolbar (Google Milestones, 2007, p. 4). In 2007, Colvin of CNN reported that “Google’s figure is 9 billion and rising fast, pushing the company past most of America’s biggest, most successful, most respected corporations” (Colvin, 2007, p. 1). It is clear that Google has conquered the search engine war, rendering it as the most valuable search engine webmasters can optimize for their websites. Google has practically set the standard for other search engines that have followed the leader’s footsteps. Because of this, Google-specific page ranking factors are currently the most significant for any SEO venture because of competing search engines’ inherent similarities (Ryan, 2006, p. 1).

On-Page Search Engine Optimization

Jumping straight into SEO, it is imperative to understand that success relies heavily on the keywords that are chosen for the optimization venture. Because keyword terms can be found inside content, titles, headers, and images of a webpage, these are all considered on-page objects and therefore contribute to the optimization of the page itself. Keywords can be thought of as the foundation upon which SEO is built on, when if removed from the equation it leaves a broken structure. In relation to SEO, keywords are terms used to define the purpose of a webpage in its entirety (Fishkin, 2007, p. 9).

Commonly, there is confusion between metadata keywords and content keywords. metadata entries, which are code strings placed in the code heading of pages, are no longer used for relevancy because they were taken advantage of by having irrelevant keywords that attracted undeserved attention. For this metadata keywords are no longer used, while metadata descriptions are only used as snapshots for a few rare search engine directory page entries. Because of all this, metadata entries are very insignificant to SEO. In the world of keywords, content is king. When a search query is sent, the search engine will try to return with pages that match best to the inquiry keywords found within a page’s content (Sisson, 2006, p. 8). Since so much relies on keywords, it is common practice to conduct research to seek the right related keywords or keyword combinations that are optimizable for a given scenario. There are several free online tools available for keyword research, such as the tool suite found at http://tools.seobook.com/keyword-tools (Callen, 2005, p. 32)

Keywords that are too popular will actually have a negative impact on search rankings because of the overcoming competition. Instead of seeking popular solo keywords like “insurance” or “games”, it is much more effective to find a niche (Callen, 2005, p. 12). A niche homes in on the specific product, idea, or service that is attempting to be displayed in search results. When optimizing for a focused target audience, the competition is easier to outsource, and in turn will always promise high rankings when page optimization is established. Instead of seeking a single magic keyword, it is best to seek a keyword combination or a phrase that will best describe a niche specifically. Most people enter 2-5 word phrases into search queries, which ensures security with multi-keyword niches (Sisson, 2006, p. 13).

Some webmasters have tried repeating their keywords excessively on their pages to boost frequency. What these webmasters might not understand is that excessive keywording is like playing with fire, where if they get too close they will get burned. If a search engine notices an unusually excessive repetition of keywords, the engine will demote the site and may even ban it from its index completely. In contrast to this, search engines are now intelligently seeking common relationships between terms on the Web, so when keywords are used throughout a document with fluency and in good context, this can quickly benefit a site’s ranking (Fishkin, 2007, p. 9).

Keywords should be strategically placed on a webpage to maximize keyword frequency without running the risk of being seen as a keyword spammer by the search engine. If more than one keyword combination is being targeted by your site, it is important not to strand keywords together in an attempt to increase keyword relevance. In page content, header code tags will emphasize keywords for users as well as search engine spiders. Placing keywords naturally in the alt tags of content relating images will also boost page relevance, and return your site in image search results. Most importantly, naturally mentioning keywords in body paragraph text will increase keyword frequency. To reiterate however, it is important not to overuse keywords in body paragraphs, since some search engines might suspect a site with that sort of ‘keyword juicing’ as spam (Sisson, 2006, p. 13).

Linking is another imperative factor of page rankings which will be covered in greater detail in off-page techniques, but is also a part of on-page optimization. Internal linking generates a hierarchy of synonymous page rank based upon which pages are linked most. Many webmasters often do not realize they are making a mistake when chain-linking content more than two levels away from the homepage, or mesh linking. Mesh linking occurs when every page contains a link to every other page in the site, giving every page with equal importance. This means a contact or form page will rank just as high as the actual meat of the site. To solve this issue and direct the search engines’ focus towards pages of importance, a hierarchical linking system should be established. To create linking hierarchy, not all pages are cross linked, and important pages are linked to by the largest number of pages on the site (Sisson, 2006, p. 37).

Off Page Search Engine Optimization

While on-page optimization provides a solid basis for a website being recognized by spiders, it is the links from other websites that determine the rank of the recognized page. Off-page search engine optimization is mostly concerned with this establishment of inbound links to the focus website. The process is known as link building, and is by far the most strenuous aspect of SEO. A site’s page rank is determined by both the quantity and quality of its incoming links. The quality of a link is the most weighted factor, which is based upon the page rank of the site making the link. If the linked site has relevance to the site being optimized, then this is a positive detail (Fishkin, 2007, p. 26). Relevancy is determined by comparing keywords in website titles, the anchor text of the link, and even its IP address. The IP address or number value that the domain name refers to may have less weighted effect on page ranking if it shares a common third octet (Sisson, 2006, p. 43). Sites that have very high page ranks are referred to as ‘authoritative’ and will almost automatically boost the page rank of a site it links to. Two forms of linking exist: two-way and one-way.

Two-way linking is also known as reciprocal linking because it is a mutual establishment between site owners. This method is essentially a link swap. Some webmasters carry the misconception that paying for well known link exchange services will guarantee site visits, but this is only true on a temporary degree (Sisson, 2006, p. 54). Also, link exchanges are considered manipulative and have a record of incurring removal of sites from search engine indexes.

One-way link building can sometimes be considered a science and art, since many techniques are nothing short of brilliant. One scheme often used to build massive amounts of inbound links is to produce a gadget or banner that appeals to other site owners, and encourages them to take a code snippet for the gadget or personalized banner and place it on their own site. An example of this method is evident at www.nerdtests.com. This site offers a free and fun online quiz that ranks the user’s nerdiness in percent relation to everyone else who took the quiz and awards an ‘official title’ banner code based on the outcome. These banners can be found floating all around the net in user signatures of online community forum boards or even on personal blogs and provides www.nerdtests.com with an endless link base (Spencer, 2007, p. 1).

The most common and reliable method of getting back-links is submitting articles to informative websites, which usually give authors an opportunity to link to their personal site. Social bookmarking sites like Digg, Del.icio.us, StumbleUpon, and Propeller all have recently become a hit sensation among frequent internet users. These bookmarking sites provide a portal to sites recommended by other users. If the content on a site is valuable or entertaining enough to people, social bookmarking sites may be the most effective approach to off-page optimization since they are based on popularity and massive viral tendencies (Hagen, 2007, p. 5).

Method

As my primary research, I conducted an interview on October 25, 2007, consisting of ten focused questions about SEO with Bill Slawski. Bill is the President of SEO by the Sea and the Director of Internet Marketing for KeyRelevance Inc., and was directly referred to me by Rand Fishkin, one of the world’s most renowned and authoritative SEO experts. Bill is one of the founders and administrators of Cre8asite Forums, is an active correspondent for Search Engine Land, and writes a weekly column for their small business section. Mr. Slawski’s professional credentials substantiate the validity of his interview responses and provide access to exclusive insider industry knowledge. The interview was completed via electronic mail, in which Bill took full advantage of to respond with in-depth and intuitive answers complete with real-world examples.

Results

As the first question of my interview, I asked Bill how he would define SEO to the average Internet user. Bill responded, “In simplest terms, Search Engine Optimization (SEO) is applying knowledge of how search engines work to make sites easier to find on the web for the audiences that those pages were intended to attract. In more complicated terms, SEO is a matter of combining an application of marketing ideas and a knowledge of search engines to help bring the right people to a site so that they will change from visitor to consumer.” This description spells out the fundamental concepts of SEO. It is important to understand SEO, in essence, is limitless in ways of targeting consumer markets. While advertising schemes might be limited to the specific targets the advertising company provides based upon the small amount of information shared with them about your product, SEO delves into your niche and allows for much more targeting flexibility.

My second question for Bill was, “In what ways is SEO more effective or efficient than other online marketing methods?” He responded saying, “Search engine optimization means being aware of how search engines might collect information from the pages of a website, and making it easy for the search engines to index the content of those pages. In effect, it means enabling a search engine to become an index for the pages of a site. It can be less expensive than using the paid contextual ads that you see displayed with search results at a search engine, or the banner ads that show up on other websites that may point to the site advertised.” This cost efficiency is an important component of why business professionals are making the leap away from conventional pay per click advertising as their primary marketing strategy and making the switch to search engine optimization.

The third question pointed towards the public view on this experts own industry. My question was, “Do you think the power of SEO is relatively undermined, or in contrast, do you think it is overplayed as an online marketing method in the industry?” He responded with, “Search is one of the commonest activities that people get involved in when the go online, so making a website easy to be found in a search engine for people who might be looking for what that site has to offer is a good idea. It can make sense to include SEO as one part of a multiple part marketing effort, and to build a strong marketing plan that includes both online and offline parts. Unfortunately, there are differing skill sets amongst people who offer SEO services – some are just better than others.” While my question was meant to explore SEO’s public relation solely, Bill brought up an extremely important reiteration of SEO’s unknown power when combined with an ultimate market plan encompassing offline target markets as well as the ones who exist online. This also adds to the concept of ‘limitless’ SEO possibilities.

I asked for my next question, “Can any website benefit from SEO?” Bill explained, “SEO is only really important to sites that want to increase their visibility on the Web. A game clan site, where everyone who needs to know the address of the site already does has no need for SEO. But, if you hope to attract visitors to your pages, it doesn’t hurt to make them as search friendly as possible. And if you want to attract people to those pages who might be interested in the content of the pages, it doesn’t hurt to try to use words on the pages that those people might try to search with on a search engine, and to do it in a manner that makes it more likely that those words will be found earlier on in search results.” Drawn from his answer is a suggestion of widely conventional use for SEO. Unless meant specifically to be concealed from Internet users, any website seeking visitors can benefit largely from any amount of SEO. Since amateur implementation of SEO is key part of this paper, the next question was very distinctive in terms.

I asked, “Is it possible for webmasters to (with fundamental knowledge of HTML and blogging) implement SEO for themselves with relatively successful results for their small websites?” Unsurprisingly, my prediction was reinforced with his answer. Bill said, “Webmasters with a fundamental knowledge of HTML and blogging can achieve some success with being found on the web, but having a good knowledge of how search engines work can help a webmaster make better choices about how their site is set up for success with search engines.” I asked, “In general, what is the timeline of results returned by SEO?” Bill responded saying, “The amount of time that it may take to achieve results may vary by the site involved and how much work it might need, the competitiveness of the market it is within, and the demand for what the site offers. It’s almost impossible to guarantee success generally, and perhaps even harder to do it within a specified timeline.” While other sources have noted results can be seen in a matter of days in some cases, it seems there is no definitive amount of time that promises results to become evident. In that, the SEO marketing solution may not always suite for website owners seeking instant Web traffic.

This question focused on SEO as a long-term asset. I asked Bill, “Do you believe SEO may become obsolete in the future?” He explained, “I don’t see it becoming obsolete as much as I see it evolving. What we considered SEO in 1998 is different than what we consider it to be now. If you look at a set of search results in Google today, you may see videos, images, news, web pages, product searches, and other results that you wouldn’t have seen even a couple of years ago. The web is changing and search engines are changing, and helping people so that they understand some of these changes and how they might impact their web sites will probably continue to be a need to be filled in the future.” This provides a fairly straight answer indicating that SEO will only continue to progress with changes over time, rendering SEO as a very reasonable long-term asset for any website.

My final and most important question asked, “In what ways might SEO be viable for businesses with niches?” Bill responded saying, “Finding a niche where you can be competitive, and where there’s a demand from consumers can increase your likelihood of success. A small business can often take advantage of working within a niche that a larger business might find to be too much work for too little return. If the smaller business has considerably less overhead in terms of cost and time, they may be able to thrive in one of those niches. By focusing upon a specific market or audience that others aren’t, it may be possible to be found easier if people want to find the service or goods or information that you provide within that niche.” This is a fabulous reverberation of how specific keyword combinations and niches interact. Focusing on smaller markets can provide a better means of success on a smaller, yet more attainable scale.

Discussion

Throughout the extent of my research, SEO had been discovered to be one of, if not the, most effective Internet marketing strategies available today. Statistics have shown that the largest magnitude of online users discover information and merchandise through the use of search engines. SEO channels that majority of Internet traffic directly into a marketable solution, idea, or product with the best cost and time efficiency. By employing on-page and off-page techniques, a webmaster with basic knowledge of HTML and blogging can supply a particular niche website with a top search engine result ranking respective to its niche search keywords. Keywords play an imperative role in the SEO venture by providing the base of the optimized structure. The keyword focus of a pre-optimized website is determined through intense research by identifying competition and analyzing keyword query frequencies using particular keyword research tools. After keywords are determined, on-page content structure and coding is the next priority, seeing as off-page link building logically requires a quality page to link to beforehand. Off-page techniques will utilize link building strategies to launch the rankings already established by on-page SEO past competition.

The product produced as a result from my intense research will enable any adventurous amateur with fundamental HTML and blogging familiarity to pursue SEO with relatively guaranteed success. My product, in the form of a website, guides the pursuer with simple and concise instructions. The website splits the SEO mission between on-page and off-page techniques which have been explained in earlier sections of this paper. Instead of discussing these techniques in non-applicable generality however, the website will demonstrate specific examples of each optimization practice with its own optimized features.

To view my final product website, click here.

For references used in this paper, click here.

www.verticalmeasures.com gives a simple overview of what Search Engine Optimization is, what it does, and how it works. On and off site SEO methods are both covered, as each of them is essential to the overall effort.
Video Rating: 4 / 5

More Search Engine Optimization Articles

We are almost at the end of the glorious year, 2008. Everyone using the Internet would be aware of the fact that the social networking websites have gained huge popularity through this whole year. And it’s now the ideal time to make a review on the 5 best social networking sites of the year 2008. There were no much changes from the start of this year and the reigning champions are:

1. Myspace
2. Facebook
3. Bebo
4. Friendster
5. Hi5

The winner is Myspace

Almost every Internet user knows what Myspace is and more than 80% of them would have used Myspace. The key factors of the success of this social networking giant are, unique social networking web design, the easiness in sharing pictures, communicating with friends, and option to create the best customized social networking profiles. Another cool feature of myspace which we loved is the independent music bands anchored on myspace for easy music discovery. With loads of social networking features enabled through social networking softwares and all of them available for free, Myspace is the Winner.

Facebook – The contender

Facebook, yet another popular social networking website has been a serious competitor of Myspace. With the cool social networking softwares made available, facebook has become addictive to many teenagers (still no harm to them). With top notch security features, facebook is one of the most preferred social networks. So here is what holds facebook back off the winner circle. It is the limited customization options that facebook offers. However, considering all other social networking features that facebook offers, it receives the silver award. Facebook is the contender.

Bebo and Friendster – The Quickly grown Social networks

The growth of the popular social networking site- Bebo and friendster was very quick. These two social networking websites remained unknown by the start of this year and today the reached the 3rd and 4th positions of the social networking website rankings. Bebo, being bought by AOL is gaining popularity each day in the United States. Like all other social media sites, there are cool social networking softwares, personalization and privacy settings. Bebo and Friendster are in the 4th and 5th place respectively.

The rise of other social networks

The popularity of social networking has driven many people to have their own social networking website. With the social networking website design becoming easier each day, many online marketers have created their own business social networks. Though these social networking websites doesn’t appear on the top 50 rankings, they are of great use to the creators. Though these social networks, online marketers are able to promote their products, understand customer needs and get more exposure to their business. With the easiness of social networking website design we are now expecting some huge changes in the rankings of social networking websites in the year 2009.

Myspace confronts a young fellow who may have been cheating on it with other sites. Soon facebook and others show up for a showdown. Let the social networking wars begin! Watch more SuperNews! www.current.com www.facebook.com VIEW more SuperNews! clips & SUBSCRIBE to the YouTube Playlist here… www.youtube.com
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There is a lot of talk nowadays about Search Engine Optimization, but not so much about Organic Search Engine Optimization itself. So what exactly is Organic Search Engine Optimization?

Organic Search Engine Optimization is just like ordinary Search Engine Optimization in that it is the process of optimizing the design of your website so that search results using keywords in search engines will rank your website higher in the non-paid listings. Organic Search Engine Optimization (also called Natural Search Engine Optimization) however, also has a slight difference from ordinary Search Engine Optimization in certain aspects but the main focus is to work towards getting the best ranking in Natural or Organic search results (SERPs).

For instance, Organic Search Engine Optimization requires your SEO team to evaluate your website thoroughly to see how best to optimize your website’s potential. The SEO team will then try to identify any technical issues which can bar your site from being indexed properly during the Organic Search Engine Optimization process.

Organic Search Engine Optimization also requires detailed keyword analysis to be done so your Organic Search Engine Optimization team can produce a list of appropriate keywords and phrases that can be used for your website. Keyword analysis should require real information about the function, products and services offered at your website, stay aligned with your goals for marketing your website, and try to get the best Organic Search Engine Optimization impact on the search engines and end users. Some Organic Search Engine Optimization specialists will give you a list of target keywords and phrases that have been ranked as to how popularly use each is by Internet searchers.

It has been found that to get the best search engine rankings, Organic Search Engine Optimization should rely on effective and efficient organization of the website, with content selected by your Organic Search Engine Optimization team so that keywords and phrases will not look ridiculous when used in the website content. Organic SEO starts with selecting the right Title and Meta tags, creation of on-page text with emphasis on content and layout, and then followed by insertion of internal links of the various web pages of your website. If these are followed by your Organic Search Engine Optimization team, keyword relevance and correct page formatting will increase.

Organic Search Engine Optimization also requires manual submissions of your website to directories and search engines. This helps assure you – the client – that Organic Search Engine Optimization will meet the special demands, regulations, and legal requirements of every search engine that is contacted by your Organic Search Engine Optimization

team.

Your Organic Search Engine Optimization team must rely on ethical link building techniques, not only to safeguard the security of your search engine rankings but also to allow your website descriptions to be placed under the right directory categories. Ethical Organic Search Engine Optimization link building will also help your website use only the correct resource web sites.

Does Organic Search Engine Optimization end here? Actually, no, your Organic Search Engine Optimization team must constantly track search engine submissions so that they can tweak and amend your website if needed to provide the best results for you. Organic Search Engine Optimization also requires that the team document their monitoring activities so you yourself know what is happening all the time.

It would be helpful if your Organic SEO team can track the numbers of visitors your site generates, to make it more convenient for you. After all, you need to concentrate on running your organization and/or business so Organic Search Engine Optimization should be a separate endeavor that others should do for you.

Otherwise, why outsource this function?

Organic Search Engine Optimization aims to help you bring in more visitors than you were getting before, so that your potential sales will be maximized in the process. But you need to avoid illicit practices and favor Organic Search Engine Optimization more because:

1) illicit marketing practices do not reflect well on you or the SEO team you hired.

2) Organic Search Engine Optimization does work when used the right way.

3) Organic Search Engine Optimization does not harm the search engine you will submit your website to, so you have a favorable image with search engines in general, and

4) Organic Search Engine Optimization is part of the use of best practices that have

been accepted by most of the Internet world nowadays.

How then do you find an Organic Search Engine Optimization team that you can work with? One way is to look for SEO industry data about who are the best Organic SEO players currently operating online. Examine the background of the company, and pay close attention to who they cite as their satisfied clients. You might want to contact these clients yourself discreetly so you can inquire into their Organic Search Engine Optimization experience with that SEO player. Another way is to ask people you know who have used Organic Search Engine Optimization themselves. Sometimes, the best way to get proper service is through ordinary word-of-mouth advertising from people you trust.

USA TODAY’s Jefferson Graham interviews Google engineer Matt Cutts on how to get your site to the top of Google with 5 basic, common sense SEO tips. Matt Cutts guests on the USA TODAY Talking Tech web video show. New episodes air weekly at tech.usatoday.com
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Article marketing techniques can differ from internet marketer to internet marketer. In this article, I’ll share top 6 Article Marketing Strategies To Maintain Profitable Article Promotion. 

1.    Massive Submission 

Massive submission is one of the most popular article marketing techniques nowadays. In general, one original and tens or hundreds of spinned articles are being used in this case. It is at your choice to do this yourself using article submission software or buy massive article distribution service. 

2.    Submission to top list 

Most internet marketing gurus prefer this article marketing promotion: submission of each and every article to top 10 or15 article marketing directories. In this case, you should choose highest traffic and highest pagerank sites to get maximum from your article promotion. 

3.    Manual Submission  

Manual submission is recommended by many experienced internet marketers as one of the most effective article marketing techniques. They mostly implement manual submission without any help if software.   

4.    Submission to 1 or 2 sites only. 

Some article marketers prefer submission of their articles only to one or two article marketing directories. The main reason for that is saving time and gaining a few, but more quality backlinks. Especially Do-follow, PR6 Ezinearticles is the number one site for every internet marketer. 

5.    More articles, more sales 

Some article marketers are people who are trying to get maximum results from any work, including article distribution. Therefore they attack top directories with tens of articles every single day to win over their competitors. I know even one internet marketer who himself is writing 101 articles per day and then submit them to top 10 directories to increase his affiliate and adsense income.  

6.    Maximum Leverage of Article Marketing 

Another group of article marketers apply “complex approach” article marketing techniques trying to “squeeze” maximum benefit from each and every article.

They use each article for: 

Creating short reports Creating video Forum marketing Yahoo answers marketing Creating e-book And much more. 

Conclusion:  

It is your own decision either to use only one or two from these 6 article marketing techniques or combine all of them for maximum profitable article promotion.

real evidence article marketing produces higher traffic

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Social bookmarking is the habit or practice of saving bookmarks to a web site and “tagging”. Social bookmarking sites are a popular way to store, classify, share and search links. Social bookmarking started as a method for Internet users to keep bookmarks that can easily be accessed online and shared with other users in the Web. These bookmarks are given tags to label as well as organize them and the tags illustrate a glimpse of the main content for easier access.

In a social bookmarking system, internet users save links to web pages that they would like to remember and/or share. These social bookmarks are normally public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. Only the allowed people can view these social bookmarks sequentially, by category or tags, or via a search engine.

But don’t let the use of NoFollow fool you, the search engines are looking beyond the incoming links from social bookmarking sites to gauge their value to their search indexes. The external metadata compiled via user generated descriptions, tags, titles and classification is incredibly valued by the search engines, as in the same philosophy as anchored backlinks, descriptive content about a web site defined by the users of that site who are not associated with the marketing or coding of that site, can be extremely powerful in judging the importance and relevance of the content and tags which are used on that site.

Social bookmarking brings to the equation something that search engines can’t compete with the human touch. Just as the internet has millions of pages, so it also has millions of users, and if even a fraction of those users share the sites they’ve found interesting, useful or just plain bizarre with each other, there is suddenly a vast resource for anyone searching the web to tap into.

Social bookmarking allows you to share your bookmarks with other Internet users in a collaborative sort of way. Normally, social bookmarking takes place on sites where the users can create an account to add their bookmarks to. It’s also helpful to do it on sites that allow you to insert keywords for the types of bookmarks you add. That way, they all can be organized and set into categories that other users can easily search through.

Social bookmarking is a grassroots process that allows users to establish the value of a specific web page, article, podcast, or video. By bookmarking an item, individuals are casting a vote to endorse that specific resource. The idea is that social bookmarking gives a resource credibility; the more users who bookmark a specific item, the more valuable the resource is considered to be. Social bookmarking is all about the collective voice. Most of the social bookmarking networks increase the profile of items that receive a lot of bookmarks. It probably won’t be long before the major search engines begin to include social bookmarks as a part of their ranking algorithms.

Once you become a part of a social bookmarking site, you become a member of that community. You and all the other users are there for the same thing and you can help each other out in finding sites that will benefit all of you. It also makes searching the Web so much easier and quicker. Another great thing is that once you’re part of a site, you can access it from any computer and any browser. That way, you’re never limited in seeing the social bookmarks you’ve been waiting for.

So, the question, “Should you give any attention to social bookmarking?” And the answer is, make your site worthy of bookmarking. Bookmarks appear to web spiders as links to your page, and that makes them very valuable SEO tools. For some search engines, the more bookmarks that lead back to your site, the more “votes” you get! Links which are bookmarked by lots of users on social bookmarking web sites are effectively been “voted for” In fact Google has already started to feature StumbleUpon Reviews in its search results.

On the web-site side, be sure to include the code snippets provided by social bookmarking organizations that allow users to tag your site easily. Then, maintain it all. Don’t just forget your account completely. If you do, eventually it will disappear and all the advantage of having one will go as well. Instead, continue using social bookmarking. Over time, the rewards will be increased traffic to your web site.

Social bookmarking sites help you find great content on the internet. These websites allow users to post content that they like. They also allow them to list and share this content with other users. You need to become a member of these sites first. Some of them are very particular about admitting the right people to their sites, but generally it is quite easy to sign up. The best part is that these sites are free for all internet users.

Social bookmarking leverages the popular social software phenomenon of tagging. Users can apply tags, or keywords, to the bookmarks they save. In social bookmarking, tagging creates a grass-roots taxonomy for the shared bookmarks. Users can search by tags to find bookmarks relevant to their interests. Taxonomies created through bookmarking are called “folksonomies.”

The majority of Web users nowadays are familiar with the term bookmarking — formally known as social bookmarking. Every time you save a Web Site to your list of favorites, with the intent of visiting it again in the future, you are actually bookmarking it.

Social bookmarking is also a way of bringing additional traffic to your site as there are many users who look at the ‘what’s new’ page and decide what to click on. An easy way of tackling social bookmarking is to use Onlywire or Diigo, both of which submit to multiple social bookmarking sites. Once you’ve signed up, this will submit to all the sites except reddit and digg.

Social bookmarking is a way for people to store and organize bookmarks of certain web pages on the Internet with help of metadata. Social bookmarking is done by saving your links to particular web pages that you want to remember or perhaps, share with other users. Social bookmarking is an all-out phenomena and is growing at a sonic boom clip. Understanding social bookmarking gives you the ability to reach millions of users you might otherwise miss. Properly utilizing social bookmarking gives you an additional edge in more traditional search engine marketing.

How To Do Social Bookmarking And What It Can Mean To Your Page Ranking. www.joecavell.info

In last, today every site wants to be featured in the top ten list of the search engine. Therefore, to reach such cliff, you need to understand the algorithm of the search engines and you should implement changes according to the search engines. In order to achieve the benefits of search engine optimization, an effective SEO strategy is necessary. One of the biggest SEO strategies is link popularity, keyword research and website marketing.

Doing the proper research and finding the correct keyword combination will bring you’re the proper rankings in the search engines and a traffic that is targeted to your site, and the added benefit is that it is free traffic. As you heard many time before content is king, your content should be structured to include the keywords that are relevant to your site, and your website needs to be SEO optimized so the search engines can spider it with ease. All the other pages on your site should revolve around a central theme and all be related in some way.

When visitors come to your website the text on the home page should explain and reflect the theme of your site and all of the other pages should relate to it. Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Your investment in the future of your website will be worth while. The reason you need to optimize your site is to get rankings in the search engines, by concentrating on search phrases and by promoting these keywords you will begin to build your rankings in the search engines.

Billions of sites are updated daily and they all need to be crawled on a daily basis. You can purchase high PR links and shorten the waiting period of getting your site in the serps. Check you site for broken links, not having links that work will have a negative effect on your sites ranking if the links stay broken for a period of time.

High quality articles are quickly snapped up and published prolifically. Every time you write an article and you get it published you receive another link pointing back to your site which will in turn increase your link popularity. Traffic is generated to your website from your signature box. This article can be freely published on a website as long as. With this wonderful innovation in web writing, each article will surely be given ample attention in terms of engine optimization and accessibility. The natural listing depends on the optimization techniques employed on and off the web site. A single article can be reprinted hundreds of times, and each time is another link back to your site. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made.

Getting more traffic is pointless if your site isn’t an efficient sales machine. Since there are only a “handful” of search engines that everyone uses (the major ones), this is where we place our best promotional efforts. If you encourage them to link to your site, join your newsletter, read your articles, and so on, then the traffic will increase your search engine popularity. If you only sell product, then that is what you get money for products. Traffic is a must if any online business is to succeed.

For more information about Search Engine Optimization, visit::

http://www.seo-solution-india.com

The three most important tips
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Social Bookmarking

There are many marketing strategies out there, and if you are a small business owner on the Web, you may feel depressed if you are not finding moneymakingstrategies to use. Before you give up, you should learnabout social bookmarking.

Social bookmarking submission of your website is one sure goodway of driving traffic to your website. When you go public with your URL, your site link is placed for a while in other relevant catergorywith high ranks. However, since social bookmarking sites is so popular it takes no time for your listing to scroll out. Knowing how best to use the time ‘when your site is in the zone’ to capture visitors requires some tricks that is used by experts.

Social Bookmarking sites are fast becoming the weapon of choice for many who want to increase traffic through to their websites. Theirraising popularity and how they seem to appear on a range of websites from blogs to e-commerce sites is confirmation to the fact that social bookmarking is putting organizations of results, i.e. SERPs, in the hands of the web surfer.

Even though there is tons of social bookmarking sites outh there, only few sicial bookmarking sites attracts millions of visiotrs everyday, who look for valuable information and these sites are also highly ranked in serach engines . Those sites include Delicious, Reddit, Propeller, StumbleUpon, and Digg.

Important point while bookamrking your sites in Social bookmarking sites.

1. Do you like the page, the one you bookmarked?

2. Did is useful for visitor to check the page

3. IS the bookmark contain content need my by the visitor?

4. Am i doing spamming of bookmarking site or contributing to it?

5. Is my social bookmarking page/profile beneficial to others as it is to me?

Lost star Matthew Fox answers questions sent in by fans of the show. For more video, visit www.abc.com

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